. Plagiarism: the easy access to information the Internet offers may make plagiarism an easy proposition. On-line infrengiment on intellectual property and copyright issues, however, holds the same ethical and legal repercutions as it does in the real world.

Online Marketing

Online marketing has advanced ahead of television, radio, billboard, and magazine advertising. In the history of advertising, there has never been a medium like the Internet -- a medium with the ability to engage and target individual, as well as groups of consumers.

Risks associated with on-line marketing

. The biggest risk associated with on-line marketing is the Privacy issue. People are not always who they claim they are on the Internet. Never give your personal information, or Credit Card number or other private information unless you are positive you're on a secure site. Furthermore, always read the site's "Privacy Policy" first to determine what they will - or will not- do with the information you provide them with.

. Unlike Television and radio advertisement, internet advertising is unregulated and knows no national boundaries . Advertisers may pressure or mislead people - especially minors.

. Unlike television passive advertising, internet marketing engages people interactively . Internet advertising can create an entire online environment -- providing "fun and games" that creates associations with products, establish brand loyalty, and collect information about present and future customers.